For today’s article, I present you Johanna Uribe as a guest author send by mailwhich explains everything you need to consider when sending an email marketing campaign and the types of campaigns you can send with Mailify.
It seems that more and more media, channels and forms of communication reach our customers every day. Despite this and the fact that many of them have a great influence on the market, Email marketing campaigns are still among the unspeakable.
Do you know why? I will explain it to you with statistical data.
46% of consumers say email marketing is their preferred channel over posting or face-to-face communication (DMA). It is one of the mediums with the best return on investment, for every €1 invested you get €32 back (DMA).
In order to get these statistics, we need to create optimized email marketing campaigns, well segmented and with content that is of interest to your audience.
Now that you know how important email marketing continues to be, I’m going to explain how to send email marketing campaigns the Mailify app and what types of campaigns exist.
What will you find here?
Recommendations for sending an email marketing campaign
1. Set your goals:
The first step is to understand what goal you want to achieve with your marketing campaigns. email marketing. This is the basis for the content of our message. Ask yourself what you want to achieve: increase sales? Notify about news? Get people to attend an event? Devotion?
2. Define your target group:
Although we have a qualified contact base where we have acquired each subscriber manually and with the necessary effort, you must remember that not everyone is the same, they have different needs, tastes and preferences. The key here is segmentation.
Mailify integrates intelligent functions that allow us to obtain the most detailed statistical data on the behavior of our contacts, such as: B. the time with the highest probability of opening for each person.
3. Implement an attractive and responsive design:
Appearance is also important, pay attention to a striking and clear design. Emphasize the CTA, implement attractive headlines and avoid overly long paragraphs. It is necessary to implement usability in the design and layout design your websiteIt must be intuitive where the user can easily achieve the goal.
Mailify gives you three options, one is to import your own template designed in HTML, the other option is to create a plain text message, and the most recommended option is to choose the pre-made templates that come with the EmailBuilder content editor. Accounts with 100 templates on different topics, all 100% responsive.
4. Choose an attractive subject and the name of the sender:
47% of people who decide to open an email do so based on the subject line, so we shouldn’t discount this valuable element. Keep it direct, simple, short and put your keywords at the beginning. Note that mobile devices usually do not display the last few words. It is also very effective to personalize it, increasing the open rate between 10 and 14%.
Use your company’s branded sender name or, even if you want to make it more relatable, you can choose a typical sender name: Johanna from Mailify.
5. Start test sendings before sending the campaign:
This way you can check if your campaign is showing well in different mailboxes.
6. Analyze the statistics
It’s not just about the broadcasts, we also have to analyze their results, they will help us to optimize the next campaigns, identify new opportunities and improve some aspects.
With the intelligent functions of Mailify, we have such important data, for example B. which are the most attractive and most clicked parts of our newsletter, the reactivity rate, which refers to the number of useful clicks (those who unsubscribed are not counted), etc. .
Mailify: Types of Email Marketing Campaigns
Now I’m going to tell you about the different types of campaigns you can run with Mailify, each has different goals, so choose the one that suits you best. You have to click on Create campaign and you will see these options:
1. E-mail campaign
From here you can send your email campaigns in 4 steps. First you need to import or select your contacts, then you need to create your email content. When you save it, you can send it and at the end think about analyzing the results.
2. SMS campaign
SMS marketing records an open rate of up to 95%, so it’s time to start implementing or improving it in your strategies.
Creating an SMS campaign takes only a few minutes, you just need to import your contacts with their mobile number details and customize your contact lists (first name, last name, title, etc.). Then also personalize your message with the sender’s name and write your message. You can insert blocks of text, Images and media content.
3. Automatic campaign
Build a cross-channel and automated strategy with this Mailify feature by enabling greetings, dates, refreshes and cart abandonment scenarios.
After choosing a scenario type, we need to import our contacts and start adding different messages to our mailing flow.
Mailify is currently conducting final tests of a new script called Pageview, which allows us to create automatic campaigns for those users who have visited any page of the website and shown interest.
You can finally visit this guide on MailifyThis will help you understand how the tool works to implement everything explained in this article.
