
In this article, Micaela Ríos will tell us about 8 online marketing strategies to successfully launch your product.
In a context where the physical is disabled or limited, the Internet has come into the limelight and taken control of commerce. Since the advent of electronic commerce, it has been mentioned that the Internet is a spatially and temporally limited medium. This property makes it very important at the economic level today.
You must have read on various portals or newspapers that some activities that were previously shared in person, spatially and temporally are now carried out virtually.
Electronic parties, big fashion shows, cinema releases, today are done via streaming so that we can all access them.
Despite the loss of the face-to-face experience, this offers people far from those places the opportunity to experience events they thought they would never see (or at least not in the short term).
Do all these reasons The role of digital continues to grow. So if you want to launch a product, don’t put it off until you can. You have to do it in a big way through the online world.
What will you find here?
Before we begin, have you prepared your website?
Before launching any online product, you need to make sure that your website or Online store are in the best conditions to get traffic and get people to buy products. Whether you have an e-commerce store or haven’t built one yet, you need to consider three fundamental factors: the platform for Create your storehosting service and your website domain.
Platforms for building e-commerce
There was a time when you had to do this to open your own store hire a developer program some code that would allow you to have your own website. This meant that, since larger investments were required, online shopping was not available to all companies.
Emergence of platforms for creating your store (with WordPress WooCommerce-, Shopify, Zyro, etc.) in minutes, allows all those entrepreneurs who want to sell their products online to do so. It does not require large investments. In fact, there are plenty of free options that are great for getting started.
hosting service
the web hosting It is the service responsible for storing your website so that it is available online. It is important that the accommodation you rent is from a trusted provider. There are many hosting services that have lower than expected availability. This means that your website will not be available 24 hours a day.
The good thing is that there are many of them recommended service providerswhich have affordable prices. It’s important to find one that fits your needs and investment opportunity.
web domain
the domain is the web address of your website. It is the grammatical structure by which users find a store in the online world, because it is part of the URL. A domain consists of the domain name followed by «www.». or no- and extension that comes at the end of the URL.
Find your address online It is vitally important because the exposure it has greatly influences brand identity. You can buy web domains from various online service providers. Look around until you find one that fits your business.
Well, let’s talk about marketing strategies
If you’ve already gone through these three technical factors to ensure everything works properly when they land on your site, it’s time to talk about strategies. Launching a product online has the peculiarity that a person cannot test it live. That’s why you have to be very resourceful.
We will tell you further 8 marketing strategies for a successful online product launch.
1 Work on your SEO positioning in advance
You must have already heard or read about SEO positioning. the SEO positioning is the position in the search engines. For searches related to keywords that identify you, if your SEO has worked well, you should appear among the first results.
SEO positioning is a long process, the results are not immediately available. In the long run, however, it’s cheap marketing. This means much cheaper than pay per click. Before product launch, It is recommended to create content based on it. For example, if you are launching a new hand cream, write content on the site’s blog about how to take care of your skin, how to improve your hand skin, among other things. This is known as inbound marketing or content marketing.
Social networks create a new relationship with customers, closer and more accessible for both parties. Use this option and make the most of your relationship with your followers.
Since content is shared daily (up to an hour) on social networks, mainly on Instagram, you can share content related to the product you want to launch, but without mentioning this new object at any time.
Share opinions and advice with users who at some point develop a need they didn’t know they had. Then, as if by magic, You need to present your solution with a lot of fanfare.
3 Build anticipation with a countdown
Expectations, one of the greatest marketing tools, must be used well. Do not abuse this method by creating anticipation early as the public will lose interest to some extent.
First, to make it less intrusive, choose some communication channels, but not all. For example, email and social networks. Start counting down the days until the magic product will appear.
Second, select the duration. We remind you Ideally, it should not be a long period. because users will stop giving importance to it.
Third, choose how you’re going to do it. You can add more interest by never saying what it is. You can also provide a series of clues to help people guess what’s coming. Or you can just mention that the product will be available in your online store in a few days.
4 Pre-launch raffle
Perhaps holding a raffle will go to the classics. But it’s classic for a reason. If you want a lot of people to know about a new product launch, A great way to generate this share is to hold a pre-launch raffle. Social media is a fantastic tool for this type of activity.
When running a contest, it’s important to look at terms that help you, but at the same time don’t create «too much effort» for users.
Shares where you tag five people, upload a post to your story twice, follow six brands and send a private message to each of them are great examples of what not to do. Stay on top of what’s important to follow and share (either by tagging a friend or uploading a story). Importantly, encouraging people to become more involved is not complicated.
5 Send samples to your best customers to share their experiences
Despite the modern naturalization of buying and selling online, there are still a large number of people who prefer to try certain products before buying. A good idea to make people more confident when buying is to feel the testimonials.
To do this, you can select a group of customers (eg those who buy the most) and send them a small sample of the product you are about to launch. Social networks serve as an opportunity for them to share their experiences with other users.
There are two advantages to using this strategy. First, your favorite customers will feel special if they try the product beforehand. Other, You will receive recommendations that give other users security and confidence in the quality of the product.
6 Use direct to your advantage
In recent months, where physical sharing has not been possible, the use of video calling or live streaming is highly recommended. The latter are a tool widely used by big and small brands to communicate with their followers in a way that is shared and entertained for a while.
I think during this time the Directs put more emphasis on rehearsals, tutorials and answering questions. So they turn around excellent marketing strategy for product launch. You can pretend it’s a party (with music and product presentation) or you can start it with a small trial of its operation or use.
The positive thing about direct is that you can respond to questions at the same time. This allows you to interact with your customers and find out what they think about the launch. It is the first feedback you will receive about the product.
7 Offer a special pre-order discount
A famous pre-sale that, accompanied by a good countdown, can help increase the sales of your product. Pre-sale is therefore particularly useful You have an overview of how the product is accepted in the current market.
Since a pre-sale usually involves the purchase of an item that may take some time to ship (it may take days or weeks), ideally you should offer a specific discount that encourages the purchase of the item. The reality is that those who buy in advance also risk more, in the sense that there are no opinions about this product yet.
the remarketinga strategy that traders love so much is one of the best marketing tools to achieve conversion, more so if it’s via email. If you have a database of your customers, the best thing you can do is to send them a notification about a new product launch.
Why a customer list? Because people who have already bought your products are more likely to buy again. We can say that remarketing campaigns have a higher conversion rate because they are people who at some point became interested in your business.
Why by email? Email marketing is a strategy that requires less investment (in fact, there are free platforms to send these messages such as postal relay) and can be adjusted. This means you can target your customers one by one to make them feel more relevant.
Conclusion on marketing strategies
As you can see, There are many marketing strategies that you can employ when launching a product. Most of them stack with each other, so you can run them all to ensure success.
It is important that you set a clear goal before taking any action. Also, since these are commonly implemented strategies, you need to add your creativity to stand out from the crowd and grab the attention of your target audience. Don’t stay in the desire to launch your product, but work to increase your sales.