Since TikTok appeared, its more than 800 million active users have made this platform one of the most popular: it has gone from a social network that looked like a niche full of funny videos to one of the platforms that brands most often use to reach their target audience to a relevant and authentic one. way.
However, achieving the desired level of engagement and market penetration from TikTok is not so easy. Your incredible rise in popularityin addition to very high competition, your content can be overwhelmed by the large number of videos uploaded to the platform every day.
To prevent this effect, you can use TikTok hashtags to create featured posts for your audience as they appear in the appropriate hashtag section. The more visible they are to your audience, the better your chances of increasing engagement and visibility.
For this year 2022, it is clear that TikTok will continue to be a powerful tool for companies to implement their marketing strategies.
According to a HubSpot survey of 518 marketers in countries such as the United States, Germany, France, Japan, Australia and the United Kingdom, only 35% of people post videos on TikTok, and only 20% plan to start doing so for the first time in 2022. However, this the social network has the third best ROI and ranks second in engagement. So the potential is huge for brands that dare to use TikTok.
It is important to remember that hashtags depend on the duration of the trend. So you should always be on the lookout to see where your niche is going or what new trends are affecting the market you’re trying to break into.
Below you can see the 55 most popular and relevant hashtags on TikTok for 2022, which show which topics are the most viewed videos published on this social network and which of these categories are the most used hashtags.
55 Best TikTok Hashtags for 2022
- #Consequences
- #Tick tock
- #zavastranu
- #Duet
- #tiktok4fun
- #loveyoutiktok
- #modern, trendy, popular
- #viral
- #Comedy
- #fun
- #memes
- #blooper
- #see
- #Music, music
- #happy
- #As
- #sweet
- #to love you
- #Photography
- #color
- #Art
- #Drawing
- #Animation
- #dance challenge
- #dance in public
- #dance moves
- #Dancer
- #test book
- #Learn
- #Knowledge
- #Careergoals
- #Education
- #edutok
- #travel
- #to find out
- #Lifestyle
- #Passenger
- #Dog
- #animals
- #Domestic animal
- #Dog
- #cats
- #petlover
- #najbolzezazdravlje
- #fitnessgoals
- #Fitness
- #healthyadvice
- #Gym
- #Stay healthy
- #Health is wealth
- #simple recipe
- #food recipe
- #vegan recipe
- #loveoffood
- #eat healthy food
Now we will break them down by type:
The most popular interactive hashtags on TikTok
- #Consequences
- #Tick tock
- #zavastranu
- #Duet
- #tiktok4fun
- #loveyoutiktok
- #modern, trendy, popular
- #viral
Relevant funny video TikTok hashtags
- #Comedy
- #fun
- #memes
- #blooper
Positive attitude Relevant TikTok hashtags
- #see
- #Music, music
- #happy
- #As
- #sweet
- #to love you
Relevant TikTok hashtags about art
- #Photography
- #color
- #Art
- #Drawing
- #Animation
TikTok hashtags relevant to dance
- #dance challenge
- #dance in public
- #dance moves
- #Dancer
TikTok hashtags relevant to education
- #test book
- #Learn
- #Knowledge
- #Careergoals
- #Education
- #edutok
TikTok hashtags relevant to travel
- #travel
- #to find out
- #Lifestyle
- #Passenger
TikTok hashtags related to animals
- #Dog
- #animals
- #Domestic animal
- #Dog
- #cats
- #petlover
TikTok hashtags relevant to the health and fitness industry
- #najbolzezazdravlje
- #fitnessgoals
- #Fitness
- #healthyadvice
- #Gym
- #Stay healthy
- #Health is wealth
TikTok hashtags relevant to gastronomy
- #simple recipe
- #food recipe
- #vegan recipe
- #loveoffood
- #eat healthy food
While this list focuses on the most popular trends that have stood the test of time, it’s important to always be on the lookout for new trends that are emerging in the market and that are performing the same way in the industry, in the interest of your target audience who owns it.
Keep in mind that much of TikTok’s success is due to its use of the short video format, which helps generate leads for 58% of our respondents, with an average playback rate between 61% and 80%. Also, almost half of short form videos have a CTR between 5-8%.
Due to their nature, it would be impossible to predict which hashtags will appear later; However, we can show you how to research trends and incorporate them into your posts. Remember that each sector or industry may have different hashtags that they use frequently, so don’t lose sight of them.
How to search and follow hashtags on TikTok?
Finding and following hashtags on TikTok is easy. To do this, follow these steps:
After entering the platform you have to click on the magnifying glass figure located in the upper right part and then the search engine will appear.
Then enter your keyword and scroll to the right until you see the Hashtags section.
In this section you can see all the results, search and follow those that interest you.
Benefits of following hashtags on TikTok
Not only is the hashtag section a source of information about trends in your industry or market, it also allows you to do things like:
1. Examine the hashtags used in your market segment
To do this, you need to filter the results by interests or domains that are relevant to your business and audience. Next, analyze the hashtags used in posts that are primarily relevant to you and your prospects.
2. Analyze the hashtags used by your competitors
In the same way, researching hashtags on TikTok is also a way to analyze the trends on which your competitors’ strategies are based. Hashtags used by your competition are also likely to be relevant to your business, so it’s a good idea to keep an eye on them at all times.
3. Create your own hashtag
Hashtags appear because someone creates them. If your marketing strategies are focused on creating user-generated content (UGC), developing a hashtag to accompany that campaign is the perfect opportunity to put TikTok to good use.
So you can generate different campaigns around the hashtag, communicate with your followers and users and encourage them to use it and use their own contributions.
How to create an effective hashtag for your marketing campaigns?
You should always look for aspects of your marketing campaigns where you can optimize your resources and budgets. TikTok has given its users a wide reach in a short period of time.
Another key factor in the spread of this social network is the ease of production and video creation. Based on the aforementioned HubSpot survey, marketing experts consider production to be the most expensive part of the video creation process, i.e. recording, setting up lighting, sound, etc.; which is simplified with TikTok.
It is also taken into account that 79% of respondents emphasize the role of video in achieving business goals. In this sense, using hashtags helps to reach more people.
To create an effective hashtag, you need to consider the following:
- Hashtags should always be specific to your campaign and content.
- Your marketing campaigns should not be cluttered with different hashtags. Instead, focus on creating one or two that really fit the message you’re trying to convey.
- Your hashtag should be easy to remember and type.
- Make sure your hashtag isn’t part of a previous marketing campaign or challenge. If so, create a new one.
How to add hashtags to your TikTok post?
Now you know what the most popular hashtags are and how to explore the platform to look for different trends. The right hashtags can help you make videos go viral.
27% of respondents say a video is more likely to go viral on YouTube, but 24% believe it can on TikTok when factors such as relevant content, use of short format and viewer attention are taken into account. user in the first few seconds.
Here, we’ll show you how to include hashtags when creating your posts.
1. First, go to your profile and proceed as if you were making a video from scratch.
2. Arrange the elements that will accompany your video and press the red button. Once you do this, the platform will start recording and a blue bar at the top will show the progress of your recording.
3. Tap the small red circle on the right to continue to the next section. Here you can add filters, text, effects, and other elements to tailor your video to the message you want to convey. When you’re done, click Next.
4. Finally, the last section of the Instagram interface is very similar. Here you can add a description of your video and relevant hashtags by clicking on the Hashtags section or create your own and mention or tag friends. When you’re done, click Publish.
And that’s it! Your video has been published.
How to edit a hashtag on TikTok?
If you’ve already published your video and you forgot to add a hashtag or the one you added has an error, we’ll show you an easy way to change it. There is no direct way to edit the text, but follow these steps to fix it without saving again.
1. Enter your profile in the person image in the lower right corner regardless of where you are on the platform.
2. Search your content for the video you want to change the hashtag to rank better on TikTok. In the video, click on the three dots that appear on the right side of the screen.
3. Click «Save Video» from the drop-down menu of options and wait until it is 100% saved to your phone.
4. Then go to the «+» sign on the «Add Video» button, select the «Upload» option and select the same video that is saved. Continue adding the correct description and hashtags. Now the video will appear with your username printed in small white letters and you don’t have to record it again.
TikTok as a great tool for brands
As you can see, this social network can be a great ally for brands, especially at this stage where its algorithm allows more content exposure.
In fact, HubSpot research conducted in Latin America positions TikTok as the most popular social network for watching videos with 39.43%, followed by Instagram with 28.32% and Facebook with 24.37%.
In this sense, users prefer watching short videos, which was confirmed by 74.21% of them, and 70.22% of people said that they watch videos at least once a day, and 15.81% more than 5 times a week.
All conditions have converged to favor video-first platforms, such as TikTok. Its success is no accident, so brands have many opportunities to take advantage of this social network.
Even if you choose not to participate, knowing what trends are emerging there can provide you with strategies and ideas for creating your own campaigns. Without a doubt, TikTok is a great source of inspiration.
